An advantage to working in the surf industry is all the cool people you meet- and even better- all the cool shops they love! Today I was introduced to Seed People’s Market in Costa Mesa. My friend described it as a “A hip REI”. Not saying REI isn’t hip, I love REI, but when you combine the love of nature with surf brands and eco-friendly products plus add an Urban Outfitters flow, it turns out to be one cool shop! Seed carries products from Patagonia, Quiksilver, Filson, Pendleton, Olukai, and many more. Check it out: www.seedpeoplesmarket.com.